Introduction: The Power of LOCAL 10

In today's digital age, local businesses face the constant challenge of standing out in a crowded marketplace. HastingsNow.com offers a solution through its daily LOCAL 10 feature—a curated showcase of local brands that spans across Squarespace, Instagram, Facebook, X (formerly Twitter), Snap, and YouTube Shorts. Over the past 28 days, LOCAL 10 has achieved a remarkable total of over 32,210 impressions, translating to an average daily reach of more than 1,000 individuals. This blog post delves into why local brands should seize this free and exclusive opportunity to elevate their visibility and engagement.

Unmatched Reach Across Multiple Platforms

HastingsNow.com's LOCAL 10 extends your brand's reach across several key digital platforms, each offering unique engagement opportunities:

• Squarespace: Our website serves as the central hub for the LOCAL 10 feature, drawing in a dedicated audience seeking local stories and brands.

• Instagram: With features like posts, Reels, and Stories, Instagram allows for visually engaging content that resonates with a diverse demographic.

• Facebook: Leveraging Facebook's vast user base, LOCAL 10 stories gain traction through shares, likes, and comments, fostering community engagement.

• X (formerly Twitter): Quick updates and brand highlights on X ensure timely exposure and the ability to tap into real-time conversations.

• Snap: Engage with a younger demographic through Snap's dynamic and ephemeral content, perfect for behind-the-scenes looks and flash promotions.

• YouTube Shorts: Dive into the world of short-form video with YouTube Shorts, a platform that captivates audiences with quick, engaging content. Shorts offer a unique way to tell your brand's story, showcase products, or share behind-the-scenes glimpses, all within the vast ecosystem of YouTube. With the power to go viral, YouTube Shorts can significantly increase your brand's visibility, engaging a global audience with bite-sized, compelling videos that are easy to consume and share.

Visualizing Success: The Impact of LOCAL 10

Understanding Our Audience: Who You'll Reach

At HastingsNow.com, we're proud to offer a platform that not only shines a spotlight on local brands but also connects these businesses with a diverse and engaged audience. Our daily LOCAL 10 reaches thousands across various platforms, and we've gathered insightful data to help you understand exactly who your brand will be reaching.

Diverse Gender Distribution

Our audience demographics reveal a vibrant mix of gender identities, with a significant lean towards female engagement. On Facebook, women make up 76.5% of our audience, while men account for 23.5%. This trend is mirrored on Instagram, where 75.9% of our audience are women, and 24.1% are men. This diverse gender distribution offers a fantastic opportunity for brands looking to connect with a predominantly female audience while still engaging a substantial male demographic.

A Range of Engaged Age Groups

Age diversity is another hallmark of our audience. Our data on Facebook and Instagram shows a strong presence across several key age groups, ensuring that brands can reach customers at different life stages:

• 35-44 years old: The largest age group on both Facebook and Instagram, capturing 23.3% of women and 7.30% of men on Facebook, and an impressive 28.4% of the Instagram audience. This demographic represents a core segment of established adults likely to engage with local brands.

• 45-54 years old: On Facebook, this group comprises 19.7% of women and 7.1% of men, reflecting an audience with significant purchasing power interested in quality and community-focused brands.

• 25-34 years old: Though younger, this demographic is highly active on Instagram, making up 14.1% of the audience, offering an excellent opportunity for brands looking to appeal to young adults beginning their professional and personal journeys.

Why This Matters for Your Brand

Understanding these demographics is crucial for local brands aiming to maximize their impact. By knowing who you're reaching, you can tailor your messaging, products, and services to resonate with your target audience. Whether your brand is perfect for the young professional, appeals to the middle-aged demographic seeking quality and reliability, or aims to engage with a predominantly female audience, HastingsNow.com's LOCAL 10 offers an unparalleled platform to tell your story.

Through HastingsNow.com's daily LOCAL 10, your brand gains access to a curated audience eager to support local businesses. With our diverse and engaged user base, your story will not just be heard—it will resonate and drive engagement.

Why Local Brands Are Ecstatic About LOCAL 10

• Free Exposure: At no cost, your brand can feature in a popular local showcase, bypassing the usual expenses associated with digital marketing campaigns.

• Exclusive Opportunity: Being part of the LOCAL 10 is akin to receiving a seal of approval from the local community, enhancing your brand's credibility.

• Engagement Boost: Participating brands often see a spike in likes, shares, and overall engagement, driving interest and potentially increasing customer base.

• Diverse Audience Reach: With the varied demographics accessible through each platform, your brand can connect with wider segments of the local population.

• Community Connection: LOCAL 10 fosters a sense of community, encouraging local brands to support one another through likes and shares, thereby amplifying their collective reach.

Submit Your Brand Story

Don't miss this chance to spotlight your brand in HastingsNow.com's LOCAL 10. We're inviting local businesses to submit their unique stories for the opportunity to be featured. Whether you're launching a new product, hosting an event, or simply want to share your brand's journey, LOCAL 10 is your platform to shine.

Welcome to Our Local 10 Media Upload Portal!

At HastingsNow.com, we're thrilled to offer local brands an exciting opportunity to showcase their products and services on LOCAL 10. By integrating your images and 60-second video clips into the background of our broadcast, you gain unparalleled access to a dedicated local audience, eager to explore what our community has to offer.

Here's how to get started:

1. Prepare Your Media: Gather up to 5 high-quality images and/or a 60-second + portrait aspect ratio mobile video clip that best represents your brand and what you have to offer to the Hastings community. (See example video clip of Miss Daisy’s Mercantile below)

2. Visit Our Upload Page: Click the "Add LOCAL 10 Media" button below to access our secure upload portal, powered by HastingsNow.wetransfer.com.

3. Upload Your Content: Follow the simple instructions to upload your media. Please ensure your files are correctly labeled with your brand name and contact information to facilitate smooth processing.

4. Confirmation: Once your upload is complete, you'll receive a confirmation email from our team. We'll review your submission and get in touch if we need any more information.

By participating, you're not just advertising; you're becoming a part of the LOCAL 10 community spotlight, reaching out directly to your local customers in a meaningful and engaging way. We can't wait to feature your brand and help it grow.

If you have any questions or need assistance with your media upload, please don't hesitate to contact us at 651-829-9234.

Thank you for joining us in celebrating and promoting our local businesses. Let's make LOCAL 10 a vibrant showcase of what Hastings and the surrounding area has to offer!