SEO Peter Slapnicher SEO Peter Slapnicher

7 Easy SEO Techniques That Work in 2019

“There are so many SEO techniques you can use to get more organic search traffic, but today I want to show you 7 of my “go-to” techniques…”

There are so many SEO techniques you can use to get more organic search traffic, but today I want to show you 7 of my “go-to” techniques.

The cool part is that you can take advantage of these even if you’re a beginner or a pro.

And I’m super excited to show you SEO technique #3 because it only takes 2 seconds to implement, but it can drive a ton of new organic search traffic to your site.
— Gotch SEO
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Inspiration Peter Slapnicher Inspiration Peter Slapnicher

Be an Authentic Entrepreneur

Tristan Walker, founder and CEO of Walker and Company Brands, describes living your authentic brand as an entrepreneur.

Tristan Walker, founder and CEO of Walker and Company Brands, describes living your authentic brand as an entrepreneur. Traveling from the housing projects of Queens, New York to working on Wall Street and experiences at Silicon Valley tech firms, Walker discusses creating context to see opportunities and the importance of being in the problems and solutions business, in conversation with Stanford Professor Tina Seelig.
— Stanford eCorner
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Advertise Peter Slapnicher Advertise Peter Slapnicher

5 Persuasive Advertising Examples That’ll Help You Captivate an Audience

Plan and launch an effective and profitable advertising campaign with this guide and set of templates: http://bit.ly/322oP36

As marketers, we know that if we want to persuade an audience, we need to evoke an emotional response from them.

But how do you actually do that?

In this video, we’ll analyze five persuasive advertising examples and teach you the techniques each of these brands used to grip their audience’s attention.
— HubSpot
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Business Peter Slapnicher Business Peter Slapnicher

How to Use Snapchat for Business

For more on how to use Snapchat for business, check out this free guide: http://bit.ly/2mCT2Gc

Unlike the polished Instagram feeds you’re used to seeing brands curate, Snapchat highlights candid moments that connect users with the people behind your brand. Since photos only last for a short amount of time, there’s no pressure to make a lasting masterpiece that’ll forever appear on your account.

Plus, there’s no fancy equipment — just the camera on your phone will do. This makes Snapchat a great choice for businesses on a budget looking to get more transparent with their followers and forge a deeper connection.

In this video, we’ll walk you through the basics of how to use Snapchat for business so you can connect with you audience on the platform.
— HubSpot
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Content Peter Slapnicher Content Peter Slapnicher

5 Habits of Highly Successful Content Creators

For a more in-depth overview of how to become a successful content creator, take our content marketing certification course: http://bit.ly/2ZyWgwm

Whether you work on a content marketing team at your company or you’re riding solo, there are some tried-and-true habits you can adopt that will put you on the path to being a truly successful content creator. But like all good things, it’s not going to happen overnight. And it shouldn’t, because you’re trying to get good at content creation, not just simply do it. In this video, we’ll cover five habits of highly successful content creators to set you on the right path.
— HubSpot
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Inspiration Peter Slapnicher Inspiration Peter Slapnicher

Catch Me If You Can

“…Frank leaves audiences with a deep understanding of today’s evolving security landscape, and more importantly, a vision of how to make the world a safer place.”

For Google’s Security and Privacy Month, we are honored to present the real Frank Abagnale, Renowned Cybersecurity And Fraud Prevention Expert, Bestselling Author & Subject of Catch Me If You Can.

His transformation from one of the world’s most notorious con men to an international cybersecurity expert trusted by the FBI has been mythologized in film and literature – but the takeaways he shares are the real deal.

Frank’s contributions to the world of security are immeasurable. He has become a hero to hundreds of public and private sector organizations for his indispensable counsel and strategic insight on safeguarding information systems and combating cyber-fraud.

With an eye on the latest techniques developed by high-tech criminals to deceive and defraud, Frank leaves audiences with a deep understanding of today’s evolving security landscape, and more importantly, a vision of how to make the world a safer place.
— Talks at Google
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Video Peter Slapnicher Video Peter Slapnicher

How to Rank YouTube Videos

For more on YouTube marketing, check out this course: http://bit.ly/2ZEISXH

Nearly half of marketers today are investing more in YouTube over the next year — more than any other marketing channel available to them. But as businesses increasingly look to create content in the form of video, it’s important that we know how to optimize these videos for search.

So how does YouTube SEO work? What are the steps you need to take to optimize your YouTube channel so your audience can discover it? In this video, we’ll reduce the guesswork by exploring how to rank YouTube videos.
— HubSpot
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Advertise Peter Slapnicher Advertise Peter Slapnicher

How to Advertise on YouTube

Learn more about developing a YouTube strategy that grows your business here: http://bit.ly/2kyHOlB

Great content is bound to be found, but it’s also important to be proactive about gaining the attention of your prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you’ve worked hard to produce. In this video, you’ll learn how to advertise on YouTube, the types of ads you can run, how to measure you YouTube ads, and more.
— HubSpot
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Inspiration Peter Slapnicher Inspiration Peter Slapnicher

Build Your Personal Charisma

Debunking charisma as being purely innate or magical, Olivia Fox Cabane reveals how specific behaviors of presence, power and warmth can help individuals to develop their personal charisma.

Debunking charisma as being purely innate or magical, Olivia Fox Cabane reveals how specific behaviors of presence, power and warmth can help individuals to develop their personal charisma. The author of The Charisma Myth also shares anecdotes and research that illustrate how elements of charisma are learned, interpreted and impact relationships.
— Stanford eCorner
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Live broadcast Peter Slapnicher Live broadcast Peter Slapnicher

How to Go Live on Facebook

For more on Facebook strategy, take our free Facebook Marketing course: http://bit.ly/2m7vDfJ

Facebook Live is a Facebook feature that uses the camera on your computer or mobile device to broadcast real-time video to the platform. Live broadcasters can decide who on Facebook can see their video as well as use this content to engage their audience during various moments and events.

Facebook Live is a fun and fairly simple way for marketers to communicate their brand stories, and build authentic relationships with fans and followers through real-time video. In this video, you’ll learn how to go live on Facebook, how to analyze your live video’s performance, and tips and tricks to get the most out of the tool.
— HubSpot
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Inspiration Peter Slapnicher Inspiration Peter Slapnicher

Six Ways to be an Original

University of Pennsylvania Professor Adam Grant, one of today’s most influential management thinkers, shares the top six takeaways from his book “Originals: How Non-Conformists Move the World,” bringing his insights to life through amusing behavioral research and lively audience interaction.

University of Pennsylvania Professor Adam Grant, one of today’s most influential management thinkers, shares the top six takeaways from his book “Originals: How Non-Conformists Move the World,” bringing his insights to life through amusing behavioral research and lively audience interaction. Grant explains why middle managers are notorious idea killers, why stress helps some rise to the occasion and how entrepreneurs and organizations can get what they want through unconventional means.
— Stanford eCorner
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Marketing, Strategy Peter Slapnicher Marketing, Strategy Peter Slapnicher

How to Create an Instagram Marketing Strategy

Learn how to build and implement a successful organic Instagram marketing strategy: http://bit.ly/2B3c5gE

In 2019, your Instagram feed will become just as important as the homepage on your website. It’s a big claim, we know. But the fact is that more and more people are turning to Instagram instead of Google to search for brands. That’s why we recommend taking a good hard look at your Instagram profile. Your profile is the first opportunity you have to make a great impression and get people to hit that “follow” button.

In this video, we’ll walk you through how to create an Instagram marketing strategy for your business so you can start turning casual visitors into engaged followers.
— HubSpot
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Sales Peter Slapnicher Sales Peter Slapnicher

How to Sell on Instagram

To learn more about developing an Instagram marketing strategy, check out this free course: http://bit.ly/2kJzsY9

Back in 2018, Instagram launched a new feature called Shoppable Posts. Shoppable posts make it easier than ever for brands to connect directly with consumers and sell their products right on Instagram. Instagram shoppable posts are marked with a “Tap to View Products” pop-up or small white circle with the shopping bag icon. When users tap on a tagged product, the name of the product and a price tag appears. Tap the price tag, and you’ll be directed to a page where you can purchase the product. In this video you’ll learn how to sell on Instagram through shoppable posts.
— HubSpot
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Inspiration Peter Slapnicher Inspiration Peter Slapnicher

Most leaders don't even know the game they are in

“Trust and cooperation are not standard in our organizations and yet we know they should be.”

Trust and cooperation are not standard in our organizations and yet we know they should be. There are two attributes that every single leader has the opportunity to possess that will help them create the types of organizations we would be proud to call our own. Those two attributes are EMPATHY & PERSPECTIVE.
— Simon Sinek
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Inspiration Peter Slapnicher Inspiration Peter Slapnicher

Finding the Great Problems

…she recognized and surmounted a number of fundamental computing challenges, and shares her concerns and hopes about how computing will continue to transform our lives.

Barbara Liskov was already breaking new ground in 1968, when she became one of the first American women to earn a doctorate in the emerging discipline of computer science. After receiving that PhD at Stanford, she went on to design several influential programming languages, including CLU, an important precursor to Java. More recently, as an Institute Professor at MIT and head of the institute’s Programming Methodology Group, she has undertaken crucial research on distributed systems, information security and complex system failure issues. She is one of fewer than 100 individuals to receive an A.M. Turing Award from the Association of Computing Machinery. In a conversation with host Ann Miura-Ko, a lecturer in Stanford’s Department of Management Science and Engineering and founding partner of the venture capital firm Floodgate, Liskov explores how she discovered the nascent field of computer science, how she recognized and surmounted a number of fundamental computing challenges, and shares her concerns and hopes about how computing will continue to transform our lives.
— Stanford eCorner
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