Why you are hooked on influencers

Influencers

Why do the masses follow these influencers on the internet, you may ask? I shall impart unto thee the reasons for such behavior.

Relatability, a common thread among those who seek connection with these online figures. Their lifestyles, interests, and values align with their own, and thus they see a reflection of themselves in these influencers.

Expertise, a trait many of these influencers possess. They have built a reputation for being adept in specific fields, such as fashion, beauty, or fitness. Those who follow them do so in hopes of gaining access to their knowledge and tips.

Entertainment, a reason not to be underestimated. Many of these influencers possess a comedic timing or relatable content that appeals to their audience.

Social proof, a force not to be underestimated. Seeing that others follow and engage with an influencer can make them more appealing to follow.

Product recommendations, a common occurrence among these influencers. They often promote products and services to their followers, and many follow them for product recommendations and reviews.

Brand association, a reason not to be overlooked. Many follow influencers because they like the image and message of the influencer's brand, and wish to be associated with it.

Lastly, inspiration, a force that many seek from these influencers. They can provide inspiration in various forms, be it motivation, style, creativity or otherwise.

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LocalPigeon.com's Midjourney art, styled by David Mann

LocalPigeon.com's Midjourney art, styled by Pebble Tay.